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How to use Facebook’s algorithm to your advantage.

Facebook's algorithm is what helps Facebook personalise content to what you have an interest in. Facebook looks at every interaction whether it’s a click on a post, location, interest, age, gender and so on. This results in relevant content being put in-front of potential users. They also take note of your online interaction for example … Continue reading How to use Facebook’s algorithm to your advantage.

Google Analytics: Why is it important for your small business

Google Analytics is the examination of the ‘behind the scenes’ functioning of a website’s interaction with its audience. The benefits are endless to any business particularly in this global economy where, with the increasing role of smart technology, your customer is web interactive. The ability of the software to collect valuable digital data is vital. … Continue reading Google Analytics: Why is it important for your small business